#budget allocation

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#budget-allocation
Marketing tech
fromTech.co
4 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
Marketing tech
fromModern Retail
2 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
Marketing tech
fromTech.co
4 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
Marketing tech
fromModern Retail
2 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
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