Marketing
Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment
Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend. [ more ]